Feng Shan
Sector
Travel Community
Services
Branding
Logo Design
Merchandise
In 2023, We began a year-long journey of remote work and travel with Remote Year, a company dedicated to fostering community and cultural connection. As part of this program, each travel group is given its own unique name, ours was named Feng Shan.
We were asked to create a brand identity for Feng Shan. This involved designing a logo and merchandise that represented our shared experiences and identity as a traveling community.
The brand became a unifying symbol and a way for us to strengthen our sense of connection as we explored the world. It turned our group into more than just a collection of travelers; it made us a family on the move.
Most projects we take on start with a crucial step: the moodboard. It’s where the creative vision takes shape and ensures that the client and us are aligned from the start. For this project, we explored several exciting directions but ultimately chose an Asian stamp-inspired style. This approach felt especially meaningful as our final stop was Japan, and the aesthetic seamlessly tied into the diverse touchpoints we wanted to create for the community.
Any exciting projects on the horizon or need a creative partner for ongoing design work?
